111. Marketing Tips: How to balance lead generation and retention strategies

Most studio owners know that they need to get their marketing message out to potential clients who have never been to their studio before. But some studio owners miss the mark on an equally (or arguably MORE) important group of clients: the ones you already have!

In this episode of The Pilates Business Podcast, I’m going to help strike just the right balance between marketing efforts that attract new clients and those that nurture your existing ones. 

You’ll learn:

⭐️The importance of both attract and retention marketing strategies

⭐️Examples of tactics that attract new clients or nurture your existing ones

⭐️A good rule of thumb for how to balance out these efforts