198. New Year, New Clients: How to Capitalize on the January Fitness Boom

Make January Your Studio’s Best Yet: Strategies to Attract, Engage, and Retain Clients

In this episode of The Pilates Business Podcast, Seran Glanfield dives into actionable strategies to help boutique fitness studio owners maximize the January boom. As the New Year approaches, motivated clients are searching for the perfect place to achieve their wellness goals, and your studio could be exactly what they need.

Seran shares a step-by-step plan to help studio owners:

• Stand out from the competition with clear, compelling marketing.
• Leverage social proof to attract new clients.
• Create irresistible introductory offers that convert.
• Retain new clients beyond January with exceptional experiences and connection-building tactics.
• Keep the momentum alive into February, March, and beyond with thoughtful planning and systems.

Whether you're preparing for your first January rush or are a seasoned studio owner looking to fine-tune your approach, this episode is packed with insights to set your studio up for long-term growth. Tune in now and make this January your studio’s best yet!

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