209. Are You Undervaluing Your Studio? How Smart Pricing Attracts Loyal Clients & Fuels Growth

In this episode of The Pilates Business Podcast, host Seran Glanfield takes a deep dive into one of the most emotionally charged — and strategically vital — areas of running a boutique fitness studio: pricing.

Seran explores how your pricing strategy does far more than cover expenses — it sends a powerful message about your studio’s value, brand positioning, and the level of service you provide. Studio owners will learn how underpricing can sabotage their reputation and profitability, while smart, intentional pricing can attract the right clients, boost retention, and build long-term revenue.

Whether you’re avoiding price increases out of fear, unsure how to position your offers, or simply want a pricing strategy that supports sustainable growth, this episode is packed with insights and strategies to help you price with confidence.